Study Shows Business Blogging Leads to 55% More Website Visitors

Post date: 2022-05-04 Category: Marketing

If you blog, you know that it's good for your business.

But how - and how much - business blogging is best?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

The data was crystal clear:Companies that blog have far better marketing results.Specifically, the average company that blogs has:

  • 55% more visitors
  • 97% more  inbound links
  • 434% more  indexed pages

Take a look for yourself in the graphs below:

Study Shows Business Blogging Leads to 55% More Website Visitors

Why are website visitors important? Because more visitors means more people to convert to leads and sales .

Study Shows Business Blogging Leads to 55% More Website Visitors

Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .

Study Shows Business Blogging Leads to 55% More Website Visitors

Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .

So what are you waiting for? Learn more out blogging in our SEO course.