13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
13 Things to Check Before Hitting 'Send' on Your Next Marketing Email

Reference this checklist of things to check before sending an email to prevent embarrassing snafus in your email marketing campaigns.

Marketing2023-02-24

Developing a Language with Developers Part II
Developing a Language with Developers Part II

We live in a world where websites, microsites, banners and eblasts are part of a traditional campaign. Where anyone that owns a MacBook Pro can consider himself or herself an agency. When exactly the opposite is true.

Marketing2023-02-24

The 10 Best-Branded Companies on Instagram
The 10 Best-Branded Companies on Instagram

10 clever examples of companies using Instagram to depict their brand image.

Marketing2023-02-24

Who's REALLY at Fault for GM's Facebook Ad Failure?
Who's REALLY at Fault for GM's Facebook Ad Failure?

Read our take on whether Facebook ads are worth your company's time, or whether you should pull out like GM.

Marketing2023-02-24

How to Use LinkedIn Emails to Generate Loads of Leads
How to Use LinkedIn Emails to Generate Loads of Leads

Learn how to do a social media and email marketing mashup using LinkedIn Announcements for LinkedIn Groups.

Marketing2023-02-24

Cocktail Hour: May 18, 2012
Cocktail Hour: May 18, 2012

It’s officially here: Facebook IPO Week. GM started off the week by announcing that it would be pulling $10 million in paid advertising from the site, stating that the investment was ineffective in terms of sales. Many people wrote articles about being sick of hearing about Facebook. Unfortunately, readers proceeded to “Like” and “Recommend” those articles thousands of times.

Marketing2023-02-24

How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
How to Stalk Your Competitors in 10 Minutes [Marketing Hack]

Learn how to track your competitors and improve your online presence in just 10 minutes a day with this free app.

Marketing2023-02-24

20 Things Every Graduating Marketing Student Needs to Know
20 Things Every Graduating Marketing Student Needs to Know

What college graduates REALLY need to know when entering the world of professional marketing.

Marketing2023-02-24

How to Reach Your Market Niche [Customer Story]
How to Reach Your Market Niche [Customer Story]

OPAS tells their story of how they found their market niche by following basic principles of inbound marketing with HubSpot.

Marketing2023-02-24

Integrate with Facebook or Get Zuckerberg’d
Integrate with Facebook or Get Zuckerberg’d

It appears today that for technology, apps or social media engines – well, when we think about it, actually practically anything in this world has two options: Either they are bought by Facebook, or they are forced to integrate with it in order to be successful.

Marketing2023-02-23

20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
20 Clues Your Marketing Stinks, Straight From the Horse's Mouth

Read some of the warning signs that your inbound marketing might stink!

Marketing2023-02-23

POV: Interview with Ryan Murray, Mobile Media Sales Director
POV: Interview with Ryan Murray, Mobile Media Sales Director

Ryan Murray, Sales Director at StrikeAd, talks about the future of mobile advertising and the challenges facing the industry.

Marketing2023-02-23

Twitter Launches Weekly Email Digest to Aid Content Discovery
Twitter Launches Weekly Email Digest to Aid Content Discovery

Learn what the new Twitter weekly digest email looks like, and how it could help your tweets get discovered by more people.

Marketing2023-02-23

Why List Segmentation Matters in Email Marketing
Why List Segmentation Matters in Email Marketing

Learn why marketers must segment their lists before sending email to have a successful email marketing program.

Marketing2023-02-23

8 Ways to Solve Prospects' Problems Through Your Marketing
8 Ways to Solve Prospects' Problems Through Your Marketing

Learn why your marketing should be oriented around problem solving, and how you can inject problem solving into your current marketing mix.

Marketing2023-02-23

Top 7 Sins When Hiring a UX Consultant
Top 7 Sins When Hiring a UX Consultant

Having worked as a usability and UX expert for over 15 years at Fortune 500 firms and small agencies, I know how difficult it is, especially for smaller agencies, to find suitable usability or UX consultants to help with occasional client projects. The following is a short but helpful list that you can use to make sure you are hiring a competent UX consultant, and not a bad UX pretender.

Marketing2023-02-23

A Simple Guide to Measuring Facebook Ad ROI
A Simple Guide to Measuring Facebook Ad ROI

Learn how to measure the ROI of your Facebook advertising efforts.

Marketing2023-02-23

Cocktail Hour: May 11, 2012
Cocktail Hour: May 11, 2012

My goal this week was to not make one mention of Facebook. I wasn’t going to mention the hoodie, or the app store or how they are helping military families and veterans by introducing suicide prevention tools. I wasn’t going to mention any of this. Well, I failed miserably, obviously. And with the looming Facebook IPO next week, I won’t be getting any gold stars next week either.

Marketing2023-02-23

Facebook Launches App Center to Improve Social App Discovery
Facebook Launches App Center to Improve Social App Discovery

Learn about Facebook's new App Center and how it will aid social app discovery and even let you make money with paid apps.

Marketing2023-02-23

The 6-Step SEO Audit Every Marketer Should Conduct
The 6-Step SEO Audit Every Marketer Should Conduct

A checklist of items on your web pages that can improve your search engine optimization (SEO).

Marketing2023-02-22