I’d Rather Not Know What My Employees Do on Their Own Time
I’d Rather Not Know What My Employees Do on Their Own Time

Regardless of whether or not social media snooping is legal, the ethical question remains: Is it my right as an employer or potential employer to have access to my employees’ private communications, no matter where they originate? As an employer and digital media executive, I consider the request an ethical breach, and if I were a jobseeker, I wouldn’t want to work for a company that would attempt to invade my privacy in that way.

Marketing2023-02-26

Google+ Local Replaces Google Places: What Local Businesses Should Know
Google+ Local Replaces Google Places: What Local Businesses Should Know

Learn about the death of Google Places for local businesses, and how Google+ is being used to replace it.

Marketing2023-02-26

POV: Interview with Wells Riley, Product Designer
POV: Interview with Wells Riley, Product Designer

Wells Riley, a product designer at Kicksend, talks about why startups need a designer as a founder, why you should stay away from trends and what he learned from starting his own successful design company while still in high school.

Marketing2023-02-26

10 Pinterest Infographics: Visual Explanations for a Visual Social Network
10 Pinterest Infographics: Visual Explanations for a Visual Social Network

10 infographics about the hot new visual social network, Pinterest.

Marketing2023-02-26

How the Web Is Changing Video Marketing for the Better
How the Web Is Changing Video Marketing for the Better

The latest online video marketing trend that is challenging traditional viewership stats.

Marketing2023-02-26

15 Things to Consider Before You Commit Print Suicide
15 Things to Consider Before You Commit Print Suicide

While social media may be seen as a “sexy” platform that you can’t afford to ignore, it’s losing out to print media when it comes to being trustworthy. And when it comes to brands, especially b2b brands, where sales cycles and investment risk are higher than a pack of gum, credibility and trust are everything.

Marketing2023-02-26

New Navigation Bar Now In Beta
New Navigation Bar Now In Beta

HubSpot is rolling out a brand new navigation menu for beta testing. Streamlined, simplified, and super-integrated.

Marketing2023-02-26

8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

Learn how social media can be integrated into your lead nurturing campaigns.

Marketing2023-02-26

Cocktail Hour: May 25, 2012
Cocktail Hour: May 25, 2012

We’re approaching a holiday weekend here in the US, so many of you are probably already counting down the minutes until the end of the day. I hope that if you are reading this after 3:00 p.m. you do so while enjoying a refreshing adult slushie (also known as a snow cone cocktail) in the sun. Hell, who am I kidding? Start whenever. It’s 5 o’clock somewhere!

Marketing2023-02-26

The Best and Worst Brand Mascots of All Time
The Best and Worst Brand Mascots of All Time

Take a look at who we think the best (and the worst) mascots are, and what they did to help or harm their respective brands.

Marketing2023-02-25

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers.

Marketing2023-02-25

Five Things Your Marketing Team Can Learn From The Avengers
Five Things Your Marketing Team Can Learn From The Avengers

Just like the Avengers, the whole of your marketing and communications team should be stronger than its individual parts. Ideally, each person has a specialized function, different tools and a different perspective. Someone handles creative, someone handles PR, someone handles planning, etc. By taking some basic items into consideration, you can start to transform your marketing team into a super-marketing team.

Marketing2023-02-25

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign
Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Learn how to set up an ad campaign on Facebook with this simple, step-by-step approach.

Marketing2023-02-25

The Inbound Marketer's Complete Guide to Newsjacking
The Inbound Marketer's Complete Guide to Newsjacking

Learn what newsjacking is, and how you can do it to amplify your inbound marketing success.

Marketing2023-02-25

A HubSpot Customer Reacts to Penguin [Customer Story]
A HubSpot Customer Reacts to Penguin [Customer Story]

Penguin is good news for business owners, a HubSpot customer argues, because it increases the focus on the customer experience.

Marketing2023-02-25

POV: Interview with Leslie Bradshaw, President of JESS3
POV: Interview with Leslie Bradshaw, President of JESS3

Leslie Bradshaw, President and COO of JESS3, a creative agency that specializes in data visualizations, chats about the value of infographics, how JESS3 differentiates itself in comparison to other interactive agencies and why working at a startup is like "doing the Ginger Rogers."

Marketing2023-02-25

The Technology You Need to Fix Dismal Lead-to-Customer Conversion Rates
The Technology You Need to Fix Dismal Lead-to-Customer Conversion Rates

Learn how your lead-to-customer conversion rates can improve with the right email marketing and automation technology.

Marketing2023-02-25

The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign

Learn how to plan and execute an inbound marketing campaign to attract leads and new customers.

Marketing2023-02-25

Farmer’s Market(ing)
Farmer’s Market(ing)

To understand what makes marketing to farmers special, you must first appreciate the aspects of marketing that are anything but unique. There are fundamental truths in marketing that are shared regardless of segment or niche.

Marketing2023-02-25

7 Secrets to Outsourcing a Killer Content Creation Team
7 Secrets to Outsourcing a Killer Content Creation Team

Learn how an agency can effectively outsource content creation to help their clients' inbound marketing.

Marketing2023-02-24