Why Inbound Marketing Is Perfect for Your Niche Business
Why Inbound Marketing Is Perfect for Your Niche Business

Inbound marketing was made for niche businesses. Here are the 6 reasons why.

Marketing2023-03-04

Pinterest is the New Catalog
Pinterest is the New Catalog

As a child growing up in the 1970s, Christmas meant one thing: the JCPenney Christmas catalog was coming. The catalog had — in the minds of my friends and siblings — every toy known to mankind. We'd dog-ear corners and tear out pages, agonizing over what we thought Santa should bring us. My sister was furious with me for tearing out a page one year. I wanted to hang a picture of the “Planet of the Apes” treehouse on my bedroom wall, not realizing that Malibu Barbie was on the flip side. First world problems in third grade.

Marketing2023-03-04

Are You Aware? DR Tactics: DRTV-Driven Search
Are You Aware? DR Tactics: DRTV-Driven Search

Most DRTV marketers can track 800# calls. Few can accurately track web orders from specific DRTV media placements, and even fewer understand the impact DRTV has on search and how to track and allocate sales and expenses that come through the search engines.

Marketing2023-03-04

Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week

Inbound marketing stories from this week you may have missed.

Marketing2023-03-04

The Recipe for Long-Term Social Media Marketing Success
The Recipe for Long-Term Social Media Marketing Success

Review data that can help you determine how to sustain social media success in the long term.

Marketing2023-03-04

Social Media Reach Report Now Updated
Social Media Reach Report Now Updated

Updates to the design and functionality of Social Media Reach tool in HubSpot.

Marketing2023-03-04

33 Examples of Dynamic Tags to Personalize Your Email Sends
33 Examples of Dynamic Tags to Personalize Your Email Sends

Use dynamic tags to make your email marketing and lead nurturing more personal.

Marketing2023-03-04

Cocktail Hour: June 22, 2012
Cocktail Hour: June 22, 2012

Forget the Academy Awards and its slim statuette of a man. Forget the Emmy’s and their winged woman. Who needs a shiny gramophone? This week is the time of the golden lion as the advertising world descended in Cannes for the International Festival of Creativity.

Marketing2023-03-04

Turn Your Brand Story Into an Epic Narrative
Turn Your Brand Story Into an Epic Narrative

Storytelling is a hot business trend for a reason. In the face of growing cynicism and distrust, stories are how people decide if they belong in your tribe.

Marketing2023-03-04

14 Unique Types of Content Every Marketer Should Try
14 Unique Types of Content Every Marketer Should Try

Under-used content you should incorporate into your marketing content strategy.

Marketing2023-03-03

6 Emerging Jobs in Advertising That Didn’t Exist 10 Years Ago
6 Emerging Jobs in Advertising That Didn’t Exist 10 Years Ago

All we hear these days is a dismal forecast of the apparent lack of jobs and unemployed or underemployed college graduates — the advertising industry is not immune. But even as certain positions in the industry are disappearing, new job titles and responsibilities are being created; It’s just a matter of adding to your skill set to become a viable candidate for one of these growing or emerging fields related to advertising.

Marketing2023-03-03

Dueling Data: Is Twitter Dying? #MKTGdebate
Dueling Data: Is Twitter Dying? #MKTGdebate

Review some stats that help you decide whether Twitter is dying, or alive and well.

Marketing2023-03-03

The Foolproof Formula for Writing a Solid Blog Post [Template]
The Foolproof Formula for Writing a Solid Blog Post [Template]

Learn the formula for writing successful blog posts so you can keep up your business blogging efforts with little stress.

Marketing2023-03-03

POV: Interview with Clinton Forry, Senior Content Manager
POV: Interview with Clinton Forry, Senior Content Manager

Clinton Forry, Senior Content Manager at Ameriprise Financia and owner of the blog Contentment, talks about achieving business goals and defining a brand through content strategy.

Marketing2023-03-03

Why You're Struggling to Measure the Value of Social Media
Why You're Struggling to Measure the Value of Social Media

Learn what tools to use to measure the value of your social media marketing efforts.

Marketing2023-03-03

Who Should 'Own' Social Media at Your Company?
Who Should 'Own' Social Media at Your Company?

Learn how to divide up the social media responsibilities among Marketing, Sales, and Customer Service effectively.

Marketing2023-03-03

Homo Economicus: Chronicle of a Death Foretold
Homo Economicus: Chronicle of a Death Foretold

An emerging branch of economy aims to portray the human factor not just as a theoretical construct of the “economic agent,” but to take it closer to the realities of human psychology. Behavioral economics claims that people are irrational in their economic decisions and that the key for interpreting people’s behaviors lays in understanding the non-rational levers that outline the current economic situation.

Marketing2023-03-03

How to Use Google AdWords: A Simple Setup Tutorial
How to Use Google AdWords: A Simple Setup Tutorial

Learn how to set up a Google AdWords campaign with this simple step-by-step guide.

Marketing2023-03-03

How HubSpot Helped Me Get Back In The Game [Customer Story]
How HubSpot Helped Me Get Back In The Game [Customer Story]

How a HubSpot Partner found the success and flexibility she was looking for via inbound marketing.

Marketing2023-03-03

Sleeping Isn't a Sin
Sleeping Isn't a Sin

There's this idea going around these days that people who run a startup or a company have to put in 180-hour work weeks. If you're not, you're doing something wrong.

Marketing2023-03-02