HubSpot TV - SEO Wizardry with Guest Co-host Rand Fishkin

Post date: 2022-05-04 Category: Marketing

Episode #42 - May 29nd, 2009
(Episode Length: 26 minutes, 24 seconds)


  • How to interact on Twitter - @ mvolpe @ randfish
  • Special Guest: SEO Guru Rand Fishkin from
  • Remember to subscribe in iTunes:
  • : Post your HubSpot TV questions in the forums
  • Sign up for free Inbound Marketing University : SEOmoz is an IMU Partner, and Rand is an SEO Professor


Microsoft Announces New Search Engine -

  • Microsoft Announces, Makes Its First Serious Challenge to Google’s Dominance
  • Bing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engine
  • Marketing Takeaway : Play around with relevant search terms and see how your website shows up as compared to Google

Billboards Become Conversational

  • CBS Outdoor merges text with billboards
  • Using text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more info
  • Does this encourage texting while you drive?
  • Marketing Takeaway : You can even try to make traditional advertising more interactive and measurable.

Google Does the Wave.  What is it?

  • Went Walkabout. Brought back Google Wave.
  • Google Wave Drips With Ambition. A New Communication Platform For A New Web.
  • What is "Wave"? How will people use it?
  • Marketing Takeaway : Wave is still in development stage, and not worth thinking about from a marketing standpoint.

The Future of Search Marketing

  • Did Google Change SEO Yesterday?
  • Where is search going?  What are microformats and the semantic web?
  • Marketing Takeaway : Make sure you are publishing content in a semantic/microformat-compatible way.  Blogs and websites built on CSS are a good start.

Forum Fodder

  • Brandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"
  • File name, ALT tags on images

Marketing Tip of the Week : Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University .


Missed last week's episode? HubSpot TV - Lose Control of Your Marketing (May 22nd, 2009)

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HubSpot TV - SEO Wizardry with Guest Co-host Rand Fishkin

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