HubSpot TV - Jedi Podcasting with Christopher Penn and John Wall

Episode #23 - January 16, 2009
(Show Length: 28 minutes 42 seconds)

Intro

• How to interact on Twitter - @karenrubin @mvolpe @cspenn @themshow
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• Guest Co-Hosts - Chris Penn and John Wall from Marketing Over Coffee

Marketing Over Coffee

• So tell us which podcasts you both do?
• How long have you each been podcasting?
• What have been the biggest challenges about getting started it?
• Once you got started how did you get more viewers?
• Advice for people looking to get started?
• What the most scandalous or controversial thing that has ever happened on your show?

Headlines

Be Careful What You Post!

• http://shankman.com/be-careful-what-you-post/
• http://twitter.com/laurelmackenzie/status/1123610902
• Marketing Takeaway: Remember Social Media is an open forum and be careful what you post.

Magazine Ad Pages Decline 12% in 2008

• http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090114/FREE/901149995/1404/dailynewsarchive
• Marketing Takeaway: Outbound marketing is on the decline. But you might be able to pick up some bargains on ads if do you want to buy them.

Adults and Social Networks

• http://www.clickz.com/3632374
• Marketing Takeaway: Social Media is used by a meaningful percentage of nearly all demographics.

Red Saber Marketing Tactics

• Where does Red Saber come from?
• What are some examples companies that have used them before?
• As a marketer how do you know where the line is?
• Do Red Saber tactics apply differently for Inbound and Outbound marketing techniques.
• http://www.zimbio.com/member/CamaroGMachine/articles/3974872/Red+Saber+Tactics

Marketing Tip of the Week

Podcasting is a great way to interact with your customers and easier to do than you think!

Closing