HubSpot TV - Inbound Marketing for the Beer Biz and You

Episode #37 - April 24, 2009
(Episode Length: 22 minutes, 17 seconds)

Intro

• How to interact on Twitter - @ karenrubin @ mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• Award Winning Podcast! (You can also help Twitter Grader win a Webby's People's Choice , too!)
  

Doing It Right

• Matt Webster (@ MatthewWebster ) from Drink a Better Brew :Teaching people about beer and how to pair it with food.
• What are some of the craziest pairings you have done?
• What is your favorite beer right now?
• What exciting inbound marketing campaigns are you working on right now?

Mail Bag

• @ JayDuchin : Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?

Headlines

Google Starts Featuring Profiles in Search

• Google’s Willing to Exchange Profile Results for Your Soul Personal Details
• Now You Can Change What Google Says About You
  
• Be careful with the personal URL, you could get more spam because it makes you gmail address public.
• Marketing Takeaway : Make sure you have profiles as many place as possible. Get found!
  

19% of Leads from Publishers Suck

• Study: More than 19% of leads are rejected as faulty
  
• Many leads provided by publishers are not any good because of bad info.
• Inbound leads typically have better quality, but no lead source is 100% perfect.
• Marketing Takeaway : If you are buying leads, verify the quality!
  

People Respond to Content Over Advertising

• Brand Mentions Preferred over Ads
• Study shows that people are more likely to take action based on information in content than information contained in advertising.
• Marketing Takeaway : Move your advertising spending into content production.
  

The Governing of Facebook

• Voting Begins on Governing the Facebook Site
• Facebook continues to try and find the right way to change their terms of service and keep everyone happy.
• Marketing Takeaway :  Managing communities is difficult.

FTC Regulations on Product Testimonials

• Bloggers in handcuffs? U.S. FTC proposes legislation on product testimonials
• Marketing Takeaway : Don't worry about it, continue to encourage your customers to talk about you.

Marketing Tip of the Week: Inbound marketing applies to ANY business, not just techy ones!

Forum Fodder

• Rachel at www.InTheSceneLimousine.com
• I have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one?

Closing

Come hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com

Missed Episode #36, from April 17, 2009? Check it out: Feedback is Friendly! Accept, Respond and Move On

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