Marketing
Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Read the best inbound marketing stories from around the web.
Marketing2023-02-28
Wait, Is My Job Extinct?
Business Insider just published an article titled "The Advertising Agency Business Is Dead" — needless to say, the content had me a little angry at how the author portrayed advertising agencies. The article discusses how ad agencies have failed to evolve with the digital curve, failed to innovate and connect with the ‘next’ generation of consumers, how they over-complicate everything and have crushed morale, innovation and investments in the progress.
Marketing2023-02-28
8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
Ask yourself these 8 questions the next time you're deciding whether to use that new social network for marketing.
Marketing2023-02-28
Ode to Advertising's Contributors
Here's to those who contribute, not for fame, nor out of greed. To the industry masses they distribute, so we each may learn and succeed. These organizations should be recognized for their deeds, which is our purpose here today. May you thank them for the expectations they exceed, and use their resources in strategic ways.
Marketing2023-02-28
Cocktail Hour: June 8, 2012
While in the US, we only have pant suits and the endless array of blue and red ties to be bored with, the Diamond Jubilee of Queen Elizabeth has brought out the hat-wearing swagger of the British. Pantone and Leo Burnett London even honored the Monarch with a custom palette of colors including Lilac Snow, Primrose Yellow and Ice Green. In her honor, let’s pull out the pastels for our weekend festivities.
Marketing2023-02-28
7 Shameless Tactics Marketers Use to Lure an Audience
Read about some of the effective tactics marketers and advertisers use to garner more attention for their campaigns.
Marketing2023-02-28
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
HubSpot announces integration with HootSuite to offer the ability to nurture leads via social media.
Marketing2023-02-28
![How Businesses Can Increase Word-of-Mouth Recommendations [Data]](https://img.czdiyo.com/uploads/how-businesses-can-increase-word-of-mouth-recommendations-data.jpg)
How Businesses Can Increase Word-of-Mouth Recommendations [Data]
Study some brand new data that reveals what prompts consumers to recommend local businesses.
Marketing2023-02-28
How to Write Stellar How-To Posts for Your Business Blog
Learn the components of a well-written how-to post for your business blog.
Marketing2023-02-28
Brand Becomes Culture. Culture Becomes Brand.
These influences — the music, the audience, the attitude, the electricity of a show — defined that brand. Not in the traditional, strategically orchestrated sense, but in a very visceral, gritty and authentic way.
Marketing2023-02-27
How to Cultivate a Company-Wide Social Media Culture
Learn how to create a company culture that encourages the use of social media among its employees.
Marketing2023-02-27
How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
Look over some of the most frustrating experiences social media managers face when interacting with their audience.
Marketing2023-02-27
Women, Support Women
Tips to combat sexism and succeed as a woman in the workplace. Also a look at notable women in business.
Marketing2023-02-27
Analyst Relations – Putting Real Business ROI Into Your PR Program
Many times we hear the call that events are “out of fashion,” or that social media “doesn’t support B2B sales,” or that media relations is “too broad and lacks impact.” Half of these are never true and the other half are mainly due to bad execution.
Marketing2023-02-27
3 Reasons Why Pinterest Is All the Buzz
Pinterest showcases beautiful images — whether of a tropical paradise, a delicious chicken dish, an infographic, a motivational quote, or the weather – and it’s an opportunity to give your brand a personality.
Marketing2023-02-27
A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week
Take a look at five of the most interesting inbound marketing stories that circled the web this week.
Marketing2023-02-27
Answers to Your Top 10 Questions About Facebook #FB4Biz
Yesterday we hosted the latest in our series of highly successful webinars, on the science of Facebook marketing. Over[[number]] of you registered fo
Marketing2023-02-27
16 Things People Really Hate About Your Email Marketing
Learn what about email marketing and marketing automation annoys recipients.
Marketing2023-02-27
![How to Increase Lead Quantity in One Month [Customer Story]](https://img.czdiyo.com/uploads/how-to-increase-lead-quantity-in-one-month-customer-story.jpg)
How to Increase Lead Quantity in One Month [Customer Story]
The marketing team at Godfrey & Wing Inc. nails how to increase leads on their website with HubSpot.
Marketing2023-02-27
Cocktail Hour: June 1, 2012
It's the first day of June. It's Friday. Summer has begun. Grab your colleagues and convince them that it's time to go have a drink. Here's your guide on how to kill it at your agency's cocktail hour this week, including how to dress to impress, arrive on time and contribute intelligent conversation with the latest marketing news. There's also a mixology lesson.
Marketing2023-02-26