Marketing

Nukes and Sharp Objects
Nukes and Sharp Objects

Like nuclear weapons and sharp objects, marketing and advertising is only evil in the wrong hands. And, oh yes, we see the terror, devastation and the aftermath every single day. We see and hear the “Got Milk” rip-off campaign in virtually every imaginable category. “Got Bugs” for the deadly exterminator to “Got Attorney” for the so called up-and-coming divorce lawyer.

Marketing2023-03-02

You Should Have Been There: “Hiring To Win” With LinkedIn Live From New York
You Should Have Been There: “Hiring To Win” With LinkedIn Live From New York

One surprising LinkedIn statistic is that only 15 percent of its members search for jobs each month on the network. One way to tap into the 85 percent who aren’t looking is to drive inbound leads from employees’ profiles on LinkedIn and your company’s profile.

Marketing2023-03-02

Answers to Your Top 11 Questions About Email Marketing #EmailSci
Answers to Your Top 11 Questions About Email Marketing #EmailSci

Get answers to the most common questions asked about email marketing.

Marketing2023-03-02

Prospect Bot App Augments Your Prospects Data [Marketplace App]
Prospect Bot App Augments Your Prospects Data [Marketplace App]

Now available in the HubSpot App Marketplace, Prospect Bot augments prospect data from your HubSpot Prospects tool.

Marketing2023-03-02

Cocktail Hour: June 15, 2012
Cocktail Hour: June 15, 2012

The week started off with drooling, pounding of fists and a few happy dances (we know who you are) from the tech community during an annual geek holiday — the Worldwide Developers Conference (WWDC). For those not interested in retina display or iOS 6, you can salivate over the artery-clogging bacon sundae from Burger King.

Marketing2023-03-02

How to Design an Ecommerce Website Experience Your Shoppers Adore
How to Design an Ecommerce Website Experience Your Shoppers Adore

Learn what it takes to design an ecommerce website that your visitors and customers love.

Marketing2023-03-02

Smells Like Teen Spirit: Schooling Marketers on Tumblr
Smells Like Teen Spirit: Schooling Marketers on Tumblr

A teen’s grabbing statement on why Tumblr is so interesting as both a blogging and social network reminded me of the core attractions of the Internet (before it became a tool of marketing) — anonymity and discovery.

Marketing2023-03-02

Google Places Gives Way to Google+ Local: What You Should Know About the Change
Google Places Gives Way to Google+ Local: What You Should Know About the Change

If you are a local business and you keep an eye on what is happening online, you have probably heard about Google Places being merged into Google+ Local. What you might not know is how this really affects you, your business and your bottom line. Here are the three things that you need to know.

Marketing2023-03-02

Crisis Communications — Plan Now to Protect Your Reputation Later
Crisis Communications — Plan Now to Protect Your Reputation Later

Unfortunately, too few organizations that could face a crisis are prepared to do so. Most wait until lightning has struck. Then, while they waste time trying to figure out which way is up, their reputation often spirals downward…with employees, with customers and within their communities.

Marketing2023-03-02

When to Use Static vs. Dynamic Lists in Email Marketing
When to Use Static vs. Dynamic Lists in Email Marketing

Learn the difference between a static email list and a dynamic email list, and when to use one over the other.

Marketing2023-03-01

POV: Interview with Courtney Berry, Global Account Director for BETC Euro RSCG
POV: Interview with Courtney Berry, Global Account Director for BETC Euro RSCG

As a Global Account Director for BETC Euro RSCG, Courtney Berry specializes in working with health and beauty brands. She started her career at Publicis and has worked with popular brands such as L’Oreal, Armani Fragrance, Coppertone, and Bain de Soleil, Berry is keen to not only talk about her love industry, but also how she’s had the opportunity of a lifetime: Last fall, Berry moved to Paris to manage several international accounts for Euro.

Marketing2023-03-01

Twitter Launches Tailored Trends, Making Newsjacking Even Easier
Twitter Launches Tailored Trends, Making Newsjacking Even Easier

Learn about the latest Twitter update, Tailored Trends, and how it's making trending topics more relevant.

Marketing2023-03-01

9 Pet Peeves to Avoid in Your Pinterest Marketing
9 Pet Peeves to Avoid in Your Pinterest Marketing

9 ways to be a terrible Pinterest marketer

Marketing2023-03-01

What Are Clients Looking for in a Digital Marketing Agency?
What Are Clients Looking for in a Digital Marketing Agency?

The digital space (and all the opportunities it brings) has given birth to many exclusively digital shops to fill the strategic void sometimes left by traditional advertising agencies. But, because of the expansive nature of digital and online advertising, even those agencies billing themselves as such have a set of service or channel specialties.

Marketing2023-03-01

How to Make More Money From Existing Customers With Marketing Automation
How to Make More Money From Existing Customers With Marketing Automation

Learn how you can use marketing automation to make more money from your current customers.

Marketing2023-03-01

Five tips for using the new HubSpot Settings screens
Five tips for using the new HubSpot Settings screens

Here are five quick tips for getting the most out of the new HubSpot Settings screens.

Marketing2023-03-01

11 Great Ways to 'Get Personal' in Your Email Marketing
11 Great Ways to 'Get Personal' in Your Email Marketing

Learn how to create personalized email marketing campaigns that improve your open and click-through rates.

Marketing2023-03-01

GaggleAMP Amplifies Your Social Media Presence [Marketplace App]
GaggleAMP Amplifies Your Social Media Presence [Marketplace App]

Now available in the HubSpot App Marketplace, GaggleAMP helps you amplify the reach of your social media content.

Marketing2023-03-01

A New i.d.e.a.
A New i.d.e.a.

It takes a heap of courage (and some good old-fashioned stupidity) to take two businesses, with 17 and 7 years of name equity, and basically throw it out the window. But that’s precisely what we’ve done.

Marketing2023-03-01

Suggested Times Coming to Social Media Publishing
Suggested Times Coming to Social Media Publishing

HubSpot adds Suggested Times to its social media publishing app so that your posts go out at the best possible times.

Marketing2023-02-28