Marketing
13 Brands Using LinkedIn Company Page Features the Right Way
Review 13 examples of brands using LinkedIn company page features effectively.
Marketing2023-02-12
Four Bullet Points to the Head of an IMC Oxymoron
The execution of integrated marketing programs is still a monumental mess. Most are filled with creative efforts that have no common buying idea or brand point of view, or there is no distinctive, human brand voice.
Marketing2023-02-12
Getting Your Agency Onboard with Pinterest
It seems that overnight, Pinterest has fast become a social media platform not to be ignored. According to comScore, Pinterest has already made history by reaching the 10 million member mark faster than any previous platform.
Marketing2023-02-12
How to Calculate & Track a Leads Goal That Sales Supports
As a Marketer, I’m sure you’ve heard the gamut of lead complaints from “I don’t have enough leads” to “my leads suck” from Sales. If only you had a d
Marketing2023-02-12
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
Find new opportunities for content creation by considering these new places to house content on your website.
Marketing2023-02-12
Cocktail Hour: March 16, 2012
It’s hard to believe there’s still life and business going on while March Madness is in full swing. It surely can’t be just me... Now that you’ve recovered from your SXSWi jet lag (or maybe you’re still going strong in Austin) and gotten out of your Pi(e) Day food coma, there’s plenty to catch up on.
Marketing2023-02-12
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
How to generate a list of long-tail keywords to use in your PPC campaigns.
Marketing2023-02-12
Conversion Assists: How to Leverage Your Site's Most Influential Pages
If you've ever played a sport that regarded the 'assist' as an important statistic (soccer, hockey, basketball, etc.), you know how valuable it can b
Marketing2023-02-12
Introducing the New HubSpot Conversion Assists Tool
Use HubSpot's new Conversion Assists tool to optimize the middle of your funnel and create more content that converts leads to customers.
Marketing2023-02-12
How to Tailor Lead Nurturing Content to Suit Individual Personas
Learn how to adjust the messaging of your lead nurturing content so it maps to your different buyer personas.
Marketing2023-02-11
How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
Learn the best practices for running a marketing campaign on Twitter by examining Jay-Z's SXSW Sync Show.
Marketing2023-02-11
Get The Scoop on March's #InboundLearning Webinars
March Webinars from HubSpot: Advanced Landing Pages and Facebook Marketing. Tuesday and Thursday afternoons. Free for customers.
Marketing2023-02-11
Developing a Language with Developers
The people that work aside these “techies” never really develop the relationship they need to. The old adage is, “In order to sell, you must be sold.” How do you sell a service as transparent as the digital space without knowing what goes into the production of these great social and digital technologies we can’t live without?
Marketing2023-02-11
17 Foolish Mistakes to Avoid as a Guest Blogger
Review 17 of the most common and egregious mistakes guest bloggers make when submitting contributor content to other blogs.
Marketing2023-02-11
![What Marketers Should (And Shouldn't) Tweet [Research]](https://img.czdiyo.com/uploads/what-marketers-should-and-shouldn-t-tweet-research.jpg)
What Marketers Should (And Shouldn't) Tweet [Research]
Read the results of a Twitter survey that looked at which kinds Tweets people value, and which ones they hate.
Marketing2023-02-11
![Why My B2B eCommerce Company Uses Pinterest [eCommerce Marketing]](https://img.czdiyo.com/uploads/why-my-b2b-ecommerce-company-uses-pinterest-ecommerce-marketing.jpg)
Why My B2B eCommerce Company Uses Pinterest [eCommerce Marketing]
Learn how you can use Pinterest for your eCommerce business with Crystal Wiebe, Corporate Communications and Social Media Strategist for Staples.
Marketing2023-02-11
What Do You Bring to the Table? Defining Scope of Work
Whether you’re an agency, brand or niche resource, I’m sure you’ve got a “nightmare” to share about scope of work on one project or another. Common scope nightmares are: Scope Creep: The project specified three rounds of revision, yet somehow you’re now on round 11...
Marketing2023-02-11
How to Start a Lead Management Program in 9 Easy Steps
Learn how to set up a new lead management program that improves SMarketing alignment and makes the best use of leads generated.
Marketing2023-02-11
9 Excellent Examples of Brands Using Facebook's New Page Design
Take a look at which brands are utilizing the new brand Facebook page design in creative ways, and find some inspiration for your own!
Marketing2023-02-11
![How to Close Sales 4X Faster with Inbound Marketing [Customer Story]](https://img.czdiyo.com/uploads/how-to-close-sales-4x-faster-with-inbound-marketing-customer-story.jpg)
How to Close Sales 4X Faster with Inbound Marketing [Customer Story]
How a HubSpot customer dramatically shortened their sales cycle by blogging and creating free marketing offers.
Marketing2023-02-10