Brand & Product Pages Make Up 39% of Facebook Pages

Post date: 2022-05-05 Category: Marketing

Think Facebook is just a tool for your kids in college to organize parties?

Think again.

HubSpot's new State of Facebook for Business report , released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of the total Facebook pages.

The State of the Facebook for Business report was compiled from data collected by Facebook Grader , a free tool from HubSpot that helps businesses assess the marketing effectiveness of their Facebook pages.

Other key findings of the report include:

About half of all Facebook pages have less than 500 fans.
Only 0.3% of Facebook pages have more than one million fans.
In aggregate, musicians and local businesses have the most fans.
Although they have fewer overall pages, Italy and the U.K. have more fans on a per-page basis than U.S. pages.

The report data encompasses 120,000 Facebook pages and thousands of companies.

Free Report Webinar - Watch the Archive

To review the findings of the Facebook for Business Report , watch the archived webinar now . Presented by HubSpot's Rick Burnes and Jeanne Hopkins, the webinar will offer deeper insights into report's findings and cover several case studies of businesses using Facebook successfully.